Dashboard → Marketing & Ads

Marketing & Ads is your built-in marketing team. Create paid ads, social posts, email and SMS campaigns, and improve your search ranking, all from one hub under Grow your business in the Dashboard.

The Marketing & Ads screen

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The screenshot couldn't load right now, but you can still follow the steps below.

Step 1: Extract Brand Context (Brand DNA)

Before Buildy writes any marketing, extract your Brand Context. One click tells Buildy to read your site and capture your business name, audience, tone, and colors. Every ad, post, and email after that sounds like you.

Do this once per project. Brand Context is reused everywhere: ads, social drafts, sequences, and broadcasts. If you rebrand later, extract again so the new voice sticks.

What is inside

AI-generated paid campaigns you review before anything goes live. Campaigns, ad sets, and ads are created as drafts. Nothing spends money until you publish.

Meta (Facebook & Instagram): the default choice for most businesses. Broad reach and works well almost everywhere.
Google: Search ads capture people already looking for what you sell. Demand Gen places visual ads on YouTube, Discover, and Gmail.
OpenAI Ads: ads shown inside ChatGPT for US businesses, reaching a higher-intent audience in conversation.

To run ads for real, connect the matching ad account on this page (for example, Connect Meta). Buildy can draft campaigns before you connect; publishing needs the account linked.

Social Media

Organic post drafts for Instagram, Facebook, LinkedIn, X, TikTok, and Pinterest. Buildy writes captions and generates images; drafts wait for your review before publishing.

Each platform connects separately. Connecting Facebook does not connect Instagram. Instagram needs its own login. Connect only the accounts you plan to post to.

Email & SMS

Sequences are automatic follow-ups triggered by signups or events (welcome series, abandoned cart, post-purchase).

Broadcasts are one-off sends to a list or tag. Broadcasts stay drafts until you press Send.

Emails can be personalized per contact. SMS only goes to contacts who opted in, and needs a marketing phone number set up below.

Marketing Phone Number

Buy a number for SMS and for AI voice-call steps inside sequences. Without a number, those channels stay unavailable.

SMS also needs a one-time carrier registration before you can text at scale. Buildy walks you through that flow when you set up the number.

SEO

Turn on search engine optimization so Google and other crawlers can properly index your site. With SEO on, Buildy serves search bots a clean, pre-rendered version of your public pages, plus titles, descriptions, sitemap, and related discoverability files.

How it works with chat

You can run almost everything from chat. Describe the goal; Buildy drafts the campaign, posts, or sequence. You approve before anything publishes or spends.

Try asking:

Create a Meta campaign for my spring sale
Draft a week of Instagram posts about our new service
Set up a welcome email sequence for new leads
Write Google Search ads for people looking for [your offer]
Turn on SEO for my site

Good to know

Drafts everywhere

Ads, social posts, and broadcasts never go live without your click. Review first, publish when ready.

Email needs a domain

Sending from your brand requires a verified domain in Dashboard → Domains & Email first.

Video uses credits

Short video clips for ads and social use video credits and land in the Media Library when ready.

You stay in control of spend and sends

Connecting an ad account or phone number does not auto-launch campaigns. Buildy prepares drafts. You choose when to publish ads, send broadcasts, or start sequences. That keeps testing cheap and mistakes rare.

Pro tip: Brand Context first

Extract Brand Context before your first campaign or post batch. Everything downstream (headlines, captions, email tone, image style cues) gets sharper because Buildy already knows who you are and who you serve.

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